Laotian Village in Jiuhuashan Scenic Area has been recognized among the "100 Outstanding Humanistic Economy Cases of the Yangtze Delta" at the 5th Yangtze Delta International Cultural Industries Expo. Its pioneering initiative "Agri-Culture-Tourism Integration: Reimagining Rural Vitality" exemplifies transformative rural development through heritage-led innovation.
Dubbed "Jiuhua's Premier Village with Millennial Wu Clan Legacy," this 2,000-year-old settlement traces its origins to the Western Han Dynasty. Leveraging ecological and cultural assets, the village has pioneered an integrated development model that synergizes agriculture, cultural preservation, and tourism. Strategic initiatives include restoring 14 historic structures along the Jade Belt River while blending traditional architecture with contemporary design, establishing cultural platforms like the Wu Family Heritage Museum and "Hundred Plum Poems" exhibition, and attracting over 20 artisan enterprises including rare book binderies, traditional wineries, guqin studios, and antique porcelain cafés.
The village's creative economy thrives through signature events such as Jiuhua Opera Garden performances, "Floral Symphony" concerts, and "Love Blossoms in Laotian" matchmaking festivals, alongside revived traditions like the Flower Goddess Festival and Winter Meat-Drying Ceremony. These efforts have drawn 200,000+ on-site participants and 6 million+ digital viewers, generating nearly ¥10 million in tourism revenue while elevating per capita disposable income to ¥23,163. By hosting cultural luminaries like guqin master Tang Keyi and integrating "ancient village," "intangible heritage," and "folk customs" into experiential tourism, Laotian Village demonstrates how heritage conservation and creative industries can co-create sustainable rural futures—earning its place among the Yangtze Delta's most replicable development paradigms.
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