On the morning of August 18, Jiuhuashan Scenic Area held an awards ceremony for its "Four Ones" competition to amplify the campaign’s promotional impact, advance self-media platform development, enhance creator capabilities, and standardize operational practices. Deputy Director of the Administrative Committee Wang Shiqin attended and delivered remarks.
Representatives from China Photography News, Popular Photography Magazine, Anhui Jinrihulian Company, and People's Daily Online Anhuipresented awards while overviewing the competition’s implementation.
In her address, Wang Shiqin congratulated all winners and urged leveraging the "Four Ones" initiative to refine cultural-tourism services and develop the industry, transforming "viral popularity into enduring appeal" and converting "online traffic into lasting visitor engagement." She emphasized maintaining principled content direction to harness self-media’s cultural dissemination power, driving creative reinterpretation and innovative development of Jiuhuashan’s heritage. Wang further advocated premium content creation to expand high-quality offerings that "articulate Jiuhuashan’s stories and amplify its voice."
The "Four Ones" competition—launched in 2022 through collaboration with the aforementioned partners—showcased aerial videos, photography, Douyin (TikTok) content, and poetry essays. This initiative significantly elevated Jiuhuashan’s cultural-tourism branding through innovative promotional approaches, boosting the scenic area’s visibility and influence.
扫一扫在手机打开当前页
