Jointly organized by Jiuhuashan Administrative Committee, Qingyang County Government, and Jiuhuashan Tourism Development Co., Ltd., the "Majestic Chizhou, Enchanting Jiuhua" cultural-tourism wellness promotion events drew nearly 2,000 attendees in Yinchuan (March 16) and Dalian (March 19). These initiatives spotlighted Jiuhuashan-Qingyang’s cultural resources and health-focused tourism offerings, advancing regional cooperation and visitor attraction strategies for Anhui Province.
The campaigns comprehensively showcased southern Anhui’s wellness tourism assets, blending Jiuhuashan’s UNESCO-listed spiritual heritage with Qingyang’s idyllic landscapes to position the region as a world-class destination. A flagship eight-day "Anhui Dream Journey" wellness package was unveiled, featuring premium sites like Huangshan’s peaks, Hongcun’s ancient villages, and Taiping Lake alongside curated cultural experiences in Hefei. Product specialists detailed this all-inclusive itinerary’s exceptional value proposition during immersive presentations.
Serving as vital cultural exchange platforms, both events garnered strong governmental backing—from Ningxia’s Culture and Tourism Department to Dalian Tourism Group—forging new Liaoning-Anhui and Ningxia-Anhui tourism partnerships. Consequently, over 110 travel agencies across Ningxia, including China Travel Service and Spring Tour, alongside 18 wellness centers, have incorporated Jiuhuashan packages into their portfolios. Dalian’s distribution network, spearheaded by Dalian Tourism Group and major agencies, will soon launch these offerings.
Market response has been immediate: hundreds of bookings from both regions confirm strong consumer confidence, with multiple agencies designating Jiuhuashan wellness tours as spring season highlights. This successful "Spring Tour Anhui" campaign exemplifies effective destination marketing, channeling northwestern and northeastern travelers toward Anhui’s cultural and natural treasures.
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